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ANIMAL COCINA / logo redesign

Logo redesign for the Animal Cocina restaurant brand located in various areas of Medellín, Colombia.

 

The goal was to visually refresh its image and consolidate both its logo and its identity. Several architectural and design changes were made simultaneously to some of its retail locations, and new locations were also opened, with a graphic design approach aligned with the architectural design.

Services:

  • Logo redesign

  • Brand Guideline design

  • Packaging redesign

  • Design and applications for new headquarters.

visual-before-and-after.png
visual-sabaneta-local-ac.png

The Concept

The logo redesign highlights the deer as the brand's distinctive icon, playing with the inverted "A" to simulate the animal's face and antlers, using a bold, serif typeface. The logo adapts into several versions, both horizontal and logomark, to be applied in different formats.

visuals-AC-logo.png
logo-and-illustrations-ac.png
ac-packaging.png
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Packaging-1.jpg
Packaging-2.jpg

Photos: Animal Kitchen

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