PUERTO
Label and brand/identity design for a Colombian craft beer brand called PUERTO, where the main objective was to highlight the attributes of the river and the sun (bringing a Port environment), in addition to creating a clean, elegant, and sober image. My role was to develop a visual identity that reflects the port's essence and warmth
Services:
Logo design for Puerto
Label design for different flavors
The Concept
The design concept is based on the elements that make up a Port, highlighting the sun and the river, evoking the sunsets seen in these places. It is also complemented by a heron, which symbolizes the presence and ecological importance of this animal in this type of ecosystem.
Subtle details such as nautical knots and ropes are also part of the image concept and design, as they are iconic of a port.
