INVOQUE / fresh cuisine
Brand development for a new, fresh food restaurant in Medellín. The challenge of this project was to create a disruptive brand that was completely different from conventional healthy food brands. The name creation and visual identity are the result of brand research that seeks to express its identity and values: a radical, controversial, unconventional, irreverent, and daring brand.
The word INVOQUE (invoke) comes from that rebellion of wanting and desiring something with great desire, of satisfying a whim and at the same time generating intrigue and mysticism.
Services:
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Brand research
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Naming - copies
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Logo design
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Brand guidelines
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Social Media Templates
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Application of branding and graphic guidelines for web and print design.
Concept
It involves a bit of mysticism, without following any spiritual or religious current, but evoking the meaning of the word "invoke", visually inspiring us with alchemical or hermetic symbolism, creating, in this case, its own symbolism for INVOQUE fresh cuisine.
