LAUREL
Branding for a real estate project located in Laureles, Medellín. The project concept is based on the curves that take over the spaces in the building and vegetation as a predominant element, which is the essence of the project.
The logo design is intended to highlight those curves and vegetation, using a clean, understated image and elegant, minimalist typography, combined with green tones and organic shapes.
Services:
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Logo design
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Commercial brochure
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Billboard design
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Corporate folder
The Concept
Laurel Livings is located in one of Medellín's most iconic neighborhoods, where circular streets shape its urban layout and vegetation expands throughout.
The aim is to bring this identity to each housing unit, where curves take over the spaces and vegetation predominates, forming the heart of the project. Likewise, comfort, balance, and simplicity are the three words that shape and define the project, making living an experience rather than a routine.
Brochure
Commercial
