Brand development for a Real Estate project located in Laureles, Medellín. Pianta's mission is to be a project for everyone. With its unusual color, vertical vegetation, and public access, it aims to become an icon in the sector and initiate a transformation in the way people live there.

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Pianta means Plant in Italian, a short, sonorous word similar to planta in Spanish, which also suggests a place with vegetation and tranquility.